ABSTRACT
The view of collective creativity has recently undergone an essential transformation. The nature of collective judgment is affected by the composition of the collective that determines the views and interests of the majority of its individual members. As a general rule, however, collective judgments and decisions appear to be more impartial than individual judgments and decisions. In order to ensure a reasonably unbiased collective judgment, the collective itself should consist of diverse elements. Collective productivity also depends to a certain degree on the size of the given collective. Collective psychology is full of surprises: hundreds or thousands of people are collectively capable of committing actions that not a single person out of a hundred or a thousand would ever commit individually. Collective or public opinion is the result of discussion of a particular fact or event by individual members of a collective or by its various circles.
