ABSTRACT
This chapter starts the investigation into preparing the sport marketing infrastructure. The reader will learn how to distinguish, identify, and classify the various elements of sport products and services and the stages of the sport product life cycle. In addition, the purchasing process will be analyzed from the perspectives of both consumers and organizations in terms of sourcing and cost management. The importance of supply chain management as an integral function of logistics in sport marketing will also be present as it relates to inventory management, team and equipment transportation, warehousing, order processing, and information systems. Both network design and global logistics will be analyzed as a part of this focus. Additionally, there will be an explanation of the importance of the integration of these various systems and its effect on the overall sustainability of the sport industry.
