ABSTRACT
Although campaigns attacking the reputations of corporations are becoming evermore commonplace and the nature of the attackers more diverse, by far the greatest number and the most significant of these efforts have been spearheaded by organized labor. But that is not to say that corporate campaigns originate from a single, readily identified source. To the contrary, labor-based corporate campaigns arise from a diversity of origins, or at least that is the appearance that the attacks give. That this diversity is more apparent than real is itself an element of campaign strategy-a means to redefine the terms of conflict so as to circumvent the widespread popular distrust of organized labor.
