ABSTRACT
The corporate campaign has always been a creature of its context. It was developed in the turbulent 1960s-first as an experiment, then as an institutionalized means of challenging a newly understood corporate establishment. After some early and controversial testing, it was ever more widely adopted in the 1980s by a labor movement cast adrift by the Reagan revolution. In the 1990s, it was a principal means of building bridges between labor and the “progressive” community and of reasserting the legitimacy of both as they struggled to overcome the political paralysis of two decades. In that history, we can also see the future, at least in the near term, of the corporate campaign.
