ABSTRACT
The practice, principles, process, programs, and publics of fund raising cannot be understood without first understanding the larger concepts that delineate the boundaries in which fund raising takes place. This chapter, then, examines America’s philanthropic tradition, donor motivations, the nonprofit sector, and the charitable subsector—or those nonprofits to which gifts are tax deductible. Special care is taken to estimate the number and describe the dimensions of those organizations most likely to have a fund-raising function.
