ABSTRACT
Community relations, corporate social responsibility, corporatephilanthropy, corporate image, cause-related and social mar-keting, image building, support for the arts, education, and the environment, grass-roots volunteer campaigns, development/fund raising, multicultural affairs, special events, disaster relief, association nonprofits: All these categories are the ribs of the public interest and public service umbrella. They’re considered components of public relations and are carried out by foundations, trusts, schools, Fortune 500 corporations, and individuals, and often involve the spending of large sums of money and commitments of time. They also employ large numbers of people.
