ABSTRACT

In this chapter we discuss a number of professional organi-zations that may be helpful to newcomers seeking employment,information, training programs, internships, and professional development.

Way back in 1947, when the PRSA was first chartered, corporate public relations was in its infancy. At that time there were no large PR counsel firms, only a few colleges had courses in the subject, and most people who worked in this field were called “press agents.”