ABSTRACT
Chapters 3 and 4 focus on developing a detailed understanding of the health and
behavioral problems being addressed and the populations that are affected. Now we turn
our attention to putting that information to work in building a tailored health
communication program. This step in the planning process, developing a program
framework, involvesthinking creatively about characteristics of the population and the
nature of the health issues, identifying appropriate communication strategies to
effectively address each, and translating these strategies into specific program activities.
