ABSTRACT
Imagine opening your morning newspaper to find a cover story reporting the latest
developments in your company’s industry and providing an analysis of how those
developments might affect your work environment and your paycheck. Inside the paper,
the sports pages are full with in-depth stories about your favorite players and teams from
across the country, and all your favorite comic strips are presented. The financial section
focuses on your personal investments, and the weather forecast includes a 5-day outlook
for your next business destination. The paper offers feature stories about your favorite
hobbies and a review of the latest CD recorded by your favorite artist. Even the
advertisements are right for you-a shoe sale at the mall and discount tires at the auto
repair shop. It’s as if the paper were written specifically for you!
