An Overview of the Tailoring Process

This chapter introduces a conceptual model to guide readers through the nine major steps

of developing and implementing a tailored health communication program (see Fig. 3.1).

The model has evolved since 1989, constantly being refined and updated to reflect

lessons we have learned while creating and conducting dozens of tailored programs. We

believe it provides a simple and straightforward organizing framework that can easily be

adapted to fit a wide variety of tailoring situations.