ABSTRACT
The culture factory produces a transparent text. This is a product of the connection between the home-base demand of diverse American audiences and the American media texts themselves, of how attributes of those audiences lead to films and to television programs that are differentiated from other media and anticipatory of international demand. How do these same media actually connect to those international audiences who view them? The relation between text and audience is different outside the United States than within-indeed, it is different in every case. Each audience has its own reception. Looking carefully at the transparency of the differentiated text reveals how those manifold receptions are made possible.
