ABSTRACT
This chapter introduces a model depicting how interpersonal commu nication processes can build public relationships. W hereas other m od els, such as the new model of symmetry as two-way practices (Dozier, L. A. Grunig, & Grunig, 1995, p. 48) and the antecedents and consequences model of organization-public relations (Broom, Casey, and Ritchey, 1997), have done a great deal to explicate the function of public relations in organizations, there has been little published relating interpersonal comm unication processes to public relations. Welcomed exceptions have been the works of Botan and Hazleton (1989), H eath (1994), and Spicer (1997).
