ABSTRACT
The Stroop effect has been studied for more than sixty years (Stroop, 1935), and yet it
still defies a complete theoretical account. One explanation for the apparent lack of
progress is that so much empirical research has been conducted using this basic paradigm
that what we now call the “Stroop effect” is actually a compendium of results derived
from a multitude of manipulations applied to a family of Stroop-like tasks! The current
article focuses on a select set of Stroop results in order to introduce the model NJAMOS.
NJAMOS offers a new theoretical account that integrates several explanations of the
Stroop phenomenon into a hybrid model. Specifically, NJAMOS performs competitive,
