ABSTRACT
The themes of this chapter are niche difference, coexistence, and the complexity of the niches of media industries, especially at the level of the national community. As pointed out in chapter 2, communities—a set of populations occurring within a specific geographic boundary—may be defined at several levels of analysis; the international, national, regional, and local levels. Although most of the analysis in the previous chapters has concentrated on the national level, the analysis of industries has been of single industries or pairs of industries. This chapter continues the community level of analysis begun in the sections on serial competition in chapter 6 by concentrating on the community of media industries as a whole.
