ABSTRACT
This chapter begins with the case description of the “pog fad” originating in Hawaii, spread to mainland United States, and then to a range of other countries. Another recent example of a similar craze is the worldwide, “pocket monster” or Pokemon mania. Fads, crazes, and mania are similar to fashion, but more extreme in their rise and fall. They are often related to the joys of impressing and expressing oneself and others. But why is it that some fads catch on in some times and places, whereas they leave others completely indifferent? Among others, this is related to the metaprinciple of evolving contexts. Two events and phenomena never have exactly the same effects, because their context is never entirely the same. Sometimes they “resonate” with it, sometimes not.
