ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book demonstrates that the variety of misinterpretations and misconceptions of the causes of psychological phenomena is substantial. That is, a large number of observations and findings are incorrectly attributed to information transformations and processes within the nervous system in place of the true antecedent causal conditions. The book discusses the origins of psychomyths by examining the role that the external environment plays in defining the information content of one perceptual experience. Psychology, like any other natural science, is dedicated to the goal of analyzing, describing, and understanding the nature of a particular subject matter. Psychology deals with responses and individuals and situations in which there is an enormous opportunity for variance. The multidimensional determination of psychophysical responses generates enormous variability from person to person and from day to day, indeed very often from trial to trial.
