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Chapter
Chapter
Managing Commercial Rumors: Strategies and Tactics for Neutralizing Rumors
DOI link for Managing Commercial Rumors: Strategies and Tactics for Neutralizing Rumors
Managing Commercial Rumors: Strategies and Tactics for Neutralizing Rumors
Edition 1st Edition
First Published 2003
Imprint Routledge
Pages 46
eBook ISBN 9781410609502
ABSTRACT
“Talk!”
