ABSTRACT
The television landscape in Spain has undergone a complete transformation during the last decade of the 20th-century. Between 1990 and 2000, it went from a system of public television monopoly to a system of coexistence between public and private initiatives, with the introduction of private television channels. During that opening process, a series of political and managerial decisions were made, which in theory, turned the Spanish market into one of the most active in Europe.
