ABSTRACT
Is the book publishing “glass” half filled or half empty? In reality, the book publishing glass is not being replenished.
Although it is easy to say that publishing is in a state of uncertainty because of the shifting patterns of readers, technological innovations, and the impact of intense competition for media usage (i.e., time) and media expenditures from other more seductive media formats, publishing has been in such a predicament since 1639 when the first book was published in what is now the United States. Yet the scope of the current sense of insecurity, or semichaos to our colleagues in economics, is wide-reaching and, clearly, disconcerting.
