ABSTRACT
Although there is much to be considered regarding the complex operations within a mass media organization and the structure of its hierarchy on content decision making, the process becomes even more complicated once the potential influence from outside constituency groups is factored into the content decision-making process. Many content providers complicate the process by simultaneously trying to exert their influence on mass media employees. Therefore, the relationship between content providers and the mass media is critical in any evaluation of the decision-making process (e.g., McQuail, 2000).
