ABSTRACT
To explain better the content decision-making process of a mass media organization, some context and understanding of the debate about the perceived role of the mass media in society need to be provided. It is the believed philosophical function of the mass media responsibility that affects the practical content decision-making process. The philosophy can be on an organizational level as a whole and on an individual level, from the people who are employed by the mass media organization, as to the types of content they should provide. There are clearly strong opinions as to what the mass media should be and the types of content they should provide. These philosophies are as varied as the people and organizations, both internal and external to the mass media organization, that have a vested interest in the content provided to an audience. How the mass media should do their job is reflective in what people view as the responsibility of the media. With so many opinions coming from so many groups the mass media cannot please everyone with their decisions.
