ABSTRACT
In Tampa, Florida, the newsroom gave way to the News Center at the start of this century. Media General, a Richmond, Virginia–based company that owns more than 100 U.S. media organizations, built the News Center to house three of its properties: the Tampa Tribune, WFLA-TV, and https://TBO.com" xmlns:xlink="https://www.w3.org/1999/xlink">TBO.com, an online service. 1 Within this “converged” news operation, the journalists working for the television station, the newspaper, and the online service no longer compete with one another. They share. They share ideas, stories, tips, staff, equipment, and perhaps even the occasional joke around the water cooler. One Media General executive has called the $40 million News Center a “laboratory,” and in a very real sense, an experiment is taking place there—an experiment in the organization of news work. 2
