ABSTRACT
We live in a Golden Age of public relations according to some leaders in the field (Elsasser, 2001), and the future of the profession appears limitless (D. J. Edelman, 2002). After all, practitioners today earn larger salaries than ever before, more organizations invest resources in public relations programs, and the ranks of trained professionals worldwide continue to swell (Seitel, 2004). Professionals have at their disposal a marvelous array of new technologies and channels that facilitate challenging work on an increasingly global scale. The scope of professional training and networking opportunities is extensive, and association conferences allow practitioners to wine and dine with business and political celebrities as they reaffirm the profession’s importance and recognize achievements in the field.
