ABSTRACT
Introduction A central theme of this book is that three sets of business opportunities have dramatically changed the sports business. First of all, new, large-scale, and mixeduse real estate development projects have been anchored by sports facilities. Sports facilities attract large crowds. eir presence and, of course, the spending of money by fans creates development opportunities if facilities can be built adjacent to land that can be used for residential, retail, and commercial enterprises. In some areas, new urban neighborhoods have been built; in others, new entertainment zones have been created. Some of these real estate projects have involved several billion dollars in new construction. Even in the midst of the severe recession of the past few years, new real estate projects anchored by sports facilities were or are being contemplated in the New York City area (two projects in di¦erent parts of the region are being considered), Los Angeles, Northern California, Edmonton (Alberta), and in the province of Ontario.
