ABSTRACT
The Code sets out four general principles which should be read in conjunction with the Code’s more detailed provisions. They are as follows: • television advertising should be legal, decent, honest and truthful; • advertisements must comply in every respect with the law, common or
statute, and licensees must make it a condition of acceptance that advertisements do so comply;
• the detailed rules set out in the Code are intended to apply in their spirit, as well as their letter;
• the standards in the Code apply to any item of publicity inserted in breaks or between programmes, whether in return for payment or not, including publicity by licensees themselves.
