ABSTRACT
It does not take a Saatchi to work out which of the above has most to recommend it, as a general approach to advertising.
Why indeed? It is expensive and confusing. Why not avoid it altogether?
Lynn Hill of Taylor Joynson Garrett considers all advertising to be ‘a colossal waste of money particularly when budgets are limited’. Grudgingly, she will admit to doing a little charity advertising, and spending money on supporting other initiatives, such as opening a new office. She may also be swayed by something obviously well targeted – a flier in Lloyds List to promote a shipping seminar, for example – but not by a full page corporate advertisement.
