ABSTRACT
Anyone who relies on who they know to earn a living won’t get far. It is a bonus, not an essential.
Whoever came up with this one never worked with a professional firm. If you are creating a splash around a film, book or record, notoriety is no bad thing. If you are selling contaminated mineral water or baby food, you might be able to gain plaudits from the way you cope with a crisis not entirely of your making. Even Hoover might claim to have their reputation and sales figures undented after their wrongheaded sales promotions went horribly wrong. But a professional firm succeeds or fails on the basis of its reputation. Its image needs to be nurtured and protected.
