ABSTRACT
Having seen how PR and marketing became intertwined, let us look at the equally inauspicious attempts to put matters right.
In the late 1980s, substantial investment was made by forms of solicitors, particularly the larger ones, in recruiting experienced marketing professionals. The results were decidedly mixed. Despite previous records of success, some marketeers were unable to adapt to the style of their respective firms; equally, many firms failed to match the talents of the personnel with the job for which they had been selected. Indeed, senior strategic marketing professionals often found themselves doing a pure marketing communications job – writing brochures, organising seminars and being kept at arm’s length from the partnership.
