ABSTRACT
Direct, or ‘Junk’ Mail: the strategy notes (para 3.20) that junk mail can be a significant, and often unwelcome, element of the household waste stream. It is also a growing phenomenon – with the number of items sent to consumers in the UK doubling from 1.5 billion in 1990 to 3.3 billion in 1999. The government indicated that it is to develop an initiative on producer responsibility for junk mail, working with the Direct Marketing Association and other trade bodies.
