ABSTRACT
In Williams Bros v Agius (1914), the profit that would have been earned on a resale was ignored; damages represented the difference between the contract price and the market price (which was higher than the resale price).
If the seller is a dealer in mass produced goods, then the damage to him will be the loss of profit on one transaction. The claimant had sold one item less than he otherwise would have during the year (Thomson v Robinson (1955)).
