ABSTRACT
This book tries to show that individuals – rather than governments or companies – are going to have to be the driving force behind reductions in greenhouse gases. We cannot hide behind an unjustified expectation that political or corporate leaders are going to do something for us: the threat from climate change requires each of us to take personal responsibility for reducing our impact on the planet's atmosphere. Individually, of course, we are powerless; but our actions influence those around us. Eventually, private companies will perceive a market for low-carbon products, and governments will come to see that real action on climate change is not electorally disastrous. Individuals must provide the leadership that will eventually galvanize the rest of society.
