ABSTRACT
When Martin Luther King inspired a quarter of a million people, saying ‘I have a dream…’, he unleashed a response that reverberated around the world. It still does. Dreams are powerful motivators that have carried oppressed people to freedom, human beings to the moon, and may yet carry our planet to a sustainable future. They can also simply end up as enjoyable flights of fantasy, daydreams that provide escape from an unbearable reality. One step towards ensuring that a dream becomes a realizable vision is to share it with others, just as Martin Luther King did, so that other people too can own and be motivated by it. But such sharing is not enough; progress depends on others taking ownership and taking action. This chapter examines how to move beyond the initial challenges (for example, identifying and engaging stakeholders, discussed in the last chapter), to the process of translating a shared vision into actions.
