ABSTRACT

In New York City, Jill Danyelle’s tiny, personal fashion project Fiftyrx31 is to

wear at least 50 per cent reused or recycled garments every day for a year.

Documented daily with photographs and a blog, her style diary works and

reworks her image and details her ongoing search for sustainability in fashion,

art and the environment. Her principles are simple: to reuse – not bought

new; to reduce – by choosing products made with environmentally friendly

production practices; to recycle – making garments from a previously existing

item. The results show a lavish, creative, sociable and very human exploration

of cyclical living.