ABSTRACT
Before you embark on your sustainability planning process, we want to present you with some general concepts about change and the principles or conditions that contribute to successful implementation of new programmes in organizations. Introducing a change of any kind to an organization can be a delicate proposition. We have seen (and likely you have experienced) many failed initiatives. Our intent in this chapter is to arm you with information and strategies on organizational change so that your sustainability initiative will be largely protected from the common pitfalls of many change efforts.
