ABSTRACT
Human activities consume and pollute a lot of water. At a global scale, most of the water use occurs in agricultural production, but there are also substantial water volumes consumed and polluted in the industrial and domestic sectors (WWAP, 2009). Water consumption and pollution can be associated with specific activities, such as irrigation, bathing, washing, cleaning, cooling and processing. Total water consumption and pollution are generally regarded as the sum of a multitude of independent water demanding and polluting activities. There has been little attention paid to the fact that, in the end, total water consumption and pollution relate to what and how much communities consume and to the structure of the global economy that supplies the various consumer goods and services. Until the recent past, there have been few thoughts in the science and practice of water management about water consumption and pollution along whole production and supply chains. As a result, there is little awareness regarding the fact that the organization and characteristics of a production and supply chain strongly influence the volumes (and temporal and spatial distribution) of water consumption and pollution that can be associated with a final consumer product. Hoekstra and Chapagain (2008) have shown that visualizing the hidden water use behind products can help in understanding the global character of fresh water and in quantifying the effects of consumption and trade on water resources use. The improved understanding can form a basis for a better management of the globe's freshwater resources.
