ABSTRACT
BY MID 1993 the Audited Bureau of Circulation (ABC) figures were up to 143,000 per fortnight.1 The next important business step was to go weekly nine months after launching the fortnightly edition. This decision was driven both by the needs of the vendors to increase their sales as well as to increase The Big Issue’s revenue. Not only would vendors be assured of earning a regular daily income over a shorter time span, but the increase in revenue via advertising and sales would provide more surplus for expansion.
