ABSTRACT
Since the 1960s, many parts of Southern Europe have developed into a mass pleasure tourism periphery for Northern Europe. The Mediterranean is the biggest tourism region in the world, accounting for approximately one-third of all international arrivals in Spain with approximately 220 million visitors per year (Yunis, 2000). Spain is the second most popular tourist destination in the world and attracted 55.7 million international visitors in 2002 (7.4 per cent of total international arrivals) and US$33.6 billion in tourist receipts (WTO, 2003 in Dodds, 2007a). Of this number of visitors to Spain, Calviá located on the southwest tip of the island of Mallorca attracts approximately 3 per cent (1.6 million) of the country's total arrivals. While many islands do not have specific sustainability measures in their development or management policies (if such policies even exist), Calviá, which includes the resort area of Magaluf and Palma Nova, is one example of an island municipality that has developed, implemented and monitored a sustainability policy using a multi-stakeholder inclusive planning process.
