ABSTRACT
So far I have been unashamedly gung-ho about the reasons for becoming a sustainable business. The green/low carbon economy is coming and you should not only be prepared for it, but be ready to thrive in it. However, and this may be stating the obvious, you should never forget that you are running a business. I’ve seen a number of hard-nosed businesspeople catch the green bug, get carried away and lose their commercial sense.
