ABSTRACT
Leading Change was written at a time when organizations were approaching business transformation in terms of reengineering, total quality management, reorganization, and technological change. The popularity of Kotter's article had already shown that people were thinking about organizational change, but were unclear how to approach it to get the best results. Kotter's work belongs to the second school (Change characterized by how it comes about), where change is dealt with by how it comes about. Today, the topic of organizational change is an active area of debate and scholarship, though attention has moved from understanding the process of change as a sequence of steps to understanding change more broadly. The firm publishes regular articles on change in a similar framework and tone to Leading Change. The author connects the event to the techniques of successful communicators-an important theme in Leading Change-by concluding that "superior communicators must willingly deliver outside of their comfort zones".
