ABSTRACT
As visual culture continues to have a powerful influence on society, modern re-workings of Ways of Seeing update his message. Even though this work was first published in 1972, many ideas still stand up today, which is why Ways of Seeing is still considered a key undergraduate text. The book has unexpected relevance today, especially in terms of media or culture studies. Certain themes discussed in John Berger's Ways of Seeing continue to be part of current intellectual debate. His assertions on topics such as the "male gaze" have been looked at particularly in connection with female representations in a range of media. Moreover, Berger's Marxist art history and criticism set in motion partly by him in the 1960s, never ceased to inform and affect academic scholarship and art criticism. The continual reworking of Berger's themes forms part of the evidence that Ways of Seeing continues to challenge and transform existing ideas.
