ABSTRACT
This chapter describes coding and then some of the main analytic techniques that are used across methodologies (see Chapter 3: Methodology, Table 3.1: Methodological Coherence Guide) including: qualitative content analysis, theming, constant comparison, and thinking with theory. In addition to these main strategies, there are supporting analytic strategies that can be used across methodologies to help organize and advance your analytic process and include: memoing, annotating, diagramming (drawing, recording, emailing), theorizing, peer debriefing, and writing. The section concludes by clearing up some confusion, through a series of questions and answers, that typically come up during data analysis. There are also five appendices that correspond with this chapter: Appendix B is an example of a memo; Appendix C is a description of memoing and diagramming; Appendix D is a description of peer debriefing; Appendix E contains the beginning of a focus group transcript; and, Appendix F includes a full interview transcript. The chapter concludes with two exercises. The first exercise is on thinking with theory, theming, and categorizing; the second exercise is on focus group analysis. This chapter starts with outlining the introductory analysis concepts of deductive, inductive, and abductive.
