ABSTRACT
The case for identifying the ‘specific connection that matters’ between integrity and the individual corporation’s business performance has been strongly made by Browne (2015), George (2003) and Koch (2015) as a prerequisite for achieving superior financial results. Raising the importance of the ‘specific connection that matters’ has been based on the commonality of their extensive senior executive roles leading major multinational corporations. Their focus on the specific connection is driven by their diversity of experience. Browne (2015) has leadership experience of an upstream energy commodity-based business, Koch (2015) of heading up a conglomerate under private ownership and George (2003) of leading a corporation that serves a specialised intermediary consumer market with high value-added technically complex products.
