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Chapter
Motivations to bid
DOI link for Motivations to bid
Motivations to bid book
Motivations to bid
DOI link for Motivations to bid
Motivations to bid book
ABSTRACT
This chapter focuses on the factors underpinning and influencing the decision to bid within the prospective host destination. However, at a conceptual level the decision to bid is often indicative of a desire not just to increase economic revenues, but also to fundamentally reframe the economy of the host destination. One of the most notable cases of the use of events as a tool for economic reframing and urban transformation can be seen in Glasgow, Scotland. Major events have a long track record of being used as a facet of nation-building projects. A developing or emerging nation attempts to reposition itself on the world stage by securing the right to host a sporting mega event. This repositioning can have serious repercussions beyond the boundaries of the bidding nation, causing a renegotiation of relationships between the prospective host and its neighbours.