This chapter focuses on new business start-up and venturing companies in music. The vast majority of new independent music business ventures only involve a few persons: a solo artist with manager, a band or a small label. The new digital economy affords a landscape in which the micropreneur may flourish; a start-up platform without the need for huge initial investment. Confidence can be built in the music venture, but this can often take longer than planned and can require more perseverance than first expected. In music, the audible brand aspects are paramount, but choosing the right visual branding and positioning it carefully in a crowded music marketplace can be a difficult task. Embarking on a concept or strong theme in the music venture will often make it stand out from others and cut across the unique selling point (USP). The strategies, theories, thinking and writings that now surround business entrepreneurship are vast.