Negative customer brand engagement: an overview of conceptual and blog-based fi ndings

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DOI link for Negative customer brand engagement: an overview of conceptual and blog-based fi ndings

Negative customer brand engagement: an overview of conceptual and blog-based fi ndings book

DOI link for Negative customer brand engagement: an overview of conceptual and blog-based fi ndings

Negative customer brand engagement: an overview of conceptual and blog-based fi ndings book

ByBILJANA JURIC, SANDRA D. SMITH, GEORGE WILKS

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Edition 1st Edition

First Published 2015

Imprint Routledge

Pages 17

eBook ISBN 9781315725185

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