ABSTRACT

The use of popular music in advertising is but one example of rising numbers of interactions between artists and advertisers in the United States and elsewhere. As advertising campaigns have turned to licensing music, advertisers have also explored opportunities across the range of arts and culture. From product placement in television and film to underwriting art exhibits, the role of commercial objectives in the creation, distribution, and consumption of culture, while always present within the music industry, has become more prominent than ever, and shows no signs of abatement.