ABSTRACT
Changes in the internal composition of business leadership were also having important effects upon managerial social horizons. The elder business statesmen, mellowed by survival and success, were passing from the scene in a climate of confidence and accommodation. Most successful of the new claimants upon corporate time and treasure in the postwar era were the institutions of American higher education. Business and the colleges and universities had long recognized common interests. The growth of corporate support for intellectual and cultural activities was in one sense a logical consequence of an enlarged interest in community relations. It expressed, a new sophistication, spurred by the broadening effect of education and cultivation of popular tastes, in understanding the dimensions of personal and social well-being. Two additional fields of corporate social interest toward which managers found themselves drawn in the 1950s were religion and politics.
