The Arab revolutions, the Indignados, the Occupy movement and indeed Hart Boven Hard (HBH) are all indicative of a specific historical phase of new resistance movements: they are answers to local and global phenomena. This chapter describes and analyses how HBH uses new media to construct, organise and politicise offline resistance. It starts by contextualising the present-day grievances from a historical, economic, political and technological perspective. The chapter describes the birth of the movement, analyses how the movement engages in a discursive battle. It shows how the message of the movement is constructed in discourse and in the choreography of assembly. The chapter focuses on the structure of the movement and the role of new media in building the movement and its mobilisation power. It is based on long-term (digital) ethnographic research, focuses on political communication, on the political uses of language.