ABSTRACT
The difference between the organisations that manage to survive and thrive and those that go under is their ability to attract, manage and retain the best talent available. Talent professionals have become more confident about their processes and can easily defend their decisions when challenged. Employee branding seminars and conferences sprouted from nowhere as practitioners were told that their brand mattered and they could control it by following a few easy steps. Now there are the additional pressures of comments on the online rating sites such as Indeed and Glassdoor. Social media seems to be where most conversations are held about your brand. Growth and globalisation means a truly international workforce and in terms of talent this is no different. Mobile applications are becoming serious elements of any recruitment and therefore talent management. Digital marketing techniques and tactics are now becoming increasing important in talent management.
