ABSTRACT

The unfinished Brazilian architectural project of the Torre São Paulo residential building dates from 1990. It is a proposal with an innovative design ahead of its time. Conceived by the Italian designer and architect Gaetano Pesce, the project’s central idea was the pluralism of ideas and the creative freedom granted to the minds of the invited professionals. Twelve Brazilian architects, who, according to the building’s creators, represented the best architecture practiced in that period in the city of São Paulo, Brazil, were invited to design the different apartments. They produced a housing building composed of eleven duplex apartments, totally different internally and externally. The result is a unique tower, where the different projects are placed linearly, and based on a pre-designed base structure, form a kind of vertical street, with one duplex apartment per floor.The chapter’s main objective is to present the innovative project, discuss and display the methodology and processes of digital redesign implemented in the research on the Torre São Paulo building. The importance of studies based on unbuilt projects is shown, the redesign stages, the difficulties and possible contributions to be encountered, and the feelings in the researcher’s mind at each stage of the thorough investigation required for this type of research.